PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - A Crisis of Marketing Conscience
AID  - 10.2501/JAR-51-3-451-452
DP  - 2011 Sep 01
TA  - Journal of Advertising Research
PG  - 451--452
VI  - 51
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/51/3/451.short
4100  - http://www.journalofadvertisingresearch.com/content/51/3/451.full
SO  - J Advert Res2011 Sep 01; 51