RT Journal Article SR Electronic T1 The Future is Now JF Journal of Advertising Research JO J Advert Res FD WARC SP 345 OP 355 DO 10.2501/JAR-51-2-345-355 VO 51 IS 2 A1 David F. Poltrack A1 Kevin Bowen YR 2011 UL http://www.journalofadvertisingresearch.com/content/51/2/345.abstract AB Poltrack and Bowen share a system that allows advertisers to have a 360-degree perspective of their core prospects with regard to media consumption, which will enable marketers to move beyond pure demographic reach to quality reach.