TY - JOUR T1 - The Future is Now JF - Journal of Advertising Research JO - J Advert Res SP - 345 LP - 355 DO - 10.2501/JAR-51-2-345-355 VL - 51 IS - 2 AU - David F. Poltrack AU - Kevin Bowen Y1 - 2011/06/01 UR - http://www.journalofadvertisingresearch.com/content/51/2/345.abstract N2 - Poltrack and Bowen share a system that allows advertisers to have a 360-degree perspective of their core prospects with regard to media consumption, which will enable marketers to move beyond pure demographic reach to quality reach. ER -