PT  - JOURNAL ARTICLE
AU  - David F. Poltrack
AU  - Kevin Bowen
TI  - The Future is Now
AID  - 10.2501/JAR-51-2-345-355
DP  - 2011 Jun 01
TA  - Journal of Advertising Research
PG  - 345--355
VI  - 51
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/51/2/345.short
4100  - http://www.journalofadvertisingresearch.com/content/51/2/345.full
SO  - J Advert Res2011 Jun 01; 51
AB  - Poltrack and Bowen share a system that allows advertisers to have a 360-degree perspective of their core prospects with regard to media consumption, which will enable marketers to move beyond pure demographic reach to quality reach.