RT Journal Article
SR Electronic
T1 New Models for a New Age of Research
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 333
OP 334
DO 10.2501/JAR-51-2-333-334
VO 51
IS 2
A1 Geoffrey Precourt
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/2/333.abstract
AB