%0 Journal Article %A Geoffrey Precourt %T New Models for a New Age of Research %D 2011 %R 10.2501/JAR-51-2-333-334 %J Journal of Advertising Research %P 333-334 %V 51 %N 2 %U https://www.journalofadvertisingresearch.com/content/jadvertres/51/2/333.full.pdf