TY - JOUR T1 - New Models for a New Age of Research JF - Journal of Advertising Research JO - J Advert Res SP - 333 LP - 334 DO - 10.2501/JAR-51-2-333-334 VL - 51 IS - 2 AU - Geoffrey Precourt Y1 - 2011/06/01 UR - http://www.journalofadvertisingresearch.com/content/51/2/333.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -