TY - JOUR T1 - Exposure to Paid Advertising and Returning a Census Form JF - Journal of Advertising Research JO - J Advert Res SP - 65 LP - 73 DO - 10.2501/JAR-40-1-2-65-73 VL - 40 IS - 1-2 AU - Nancy Bates AU - Sara K. Buckley Y1 - 2000/01/01 UR - http://www.journalofadvertisingresearch.com/content/40/1-2/65.abstract N2 - In this article, the authors examine several research questions related to the effectiveness of the government's paid advertising campaign - first, the factors that best predicted respondents' reported exposure to paid advertising; second, the relationship between exposure to advertising and level of census knowledge. Finally, they attempt to quantify the impact of paid advertising on motivating respondents to complete and return a census form. To do this, they used logistic regression models to predict the outcome variable (returning a form versus not returning a form). The primary independent variable of interest is reported exposure to paid advertising. ER -