PT - JOURNAL ARTICLE AU - Nancy Bates AU - Sara K. Buckley TI - Exposure to Paid Advertising and Returning a Census Form AID - 10.2501/JAR-40-1-2-65-73 DP - 2000 Jan 01 TA - Journal of Advertising Research PG - 65--73 VI - 40 IP - 1-2 4099 - http://www.journalofadvertisingresearch.com/content/40/1-2/65.short 4100 - http://www.journalofadvertisingresearch.com/content/40/1-2/65.full SO - J Advert Res2000 Jan 01; 40 AB - In this article, the authors examine several research questions related to the effectiveness of the government's paid advertising campaign - first, the factors that best predicted respondents' reported exposure to paid advertising; second, the relationship between exposure to advertising and level of census knowledge. Finally, they attempt to quantify the impact of paid advertising on motivating respondents to complete and return a census form. To do this, they used logistic regression models to predict the outcome variable (returning a form versus not returning a form). The primary independent variable of interest is reported exposure to paid advertising.