PT  - JOURNAL ARTICLE
AU  - Byron Sharp
TI  - Ehrenberg's View of Advertising
AID  - 10.2501/S0021849910091531
DP  - 2010 Dec 01
TA  - Journal of Advertising Research
PG  - 352--353
VI  - 50
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/50/4/352.short
4100  - http://www.journalofadvertisingresearch.com/content/50/4/352.full
SO  - J Advert Res2010 Dec 01; 50