RT Journal Article
SR Electronic
T1 Change is the New Constant
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 351
OP 351
DO 10.2501/S0021849910091543
VO 50
IS 4
A1 Todd Powers
YR 2010
UL http://www.journalofadvertisingresearch.com/content/50/4/351.abstract
AB