PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - Season of Plenty
AID  - 10.2501/S0021849910091506
DP  - 2010 Dec 01
TA  - Journal of Advertising Research
PG  - 345--346
VI  - 50
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/50/4/345.short
4100  - http://www.journalofadvertisingresearch.com/content/50/4/345.full
SO  - J Advert Res2010 Dec 01; 50