PT - JOURNAL ARTICLE AU - Jenni Romaniuk AU - Craig Gugel TI - The ARF 360 Model AID - 10.2501/S002184991009149X DP - 2010 Sep 01 TA - Journal of Advertising Research PG - 334--343 VI - 50 IP - 3 4099 - http://www.journalofadvertisingresearch.com/content/50/3/334.short 4100 - http://www.journalofadvertisingresearch.com/content/50/3/334.full SO - J Advert Res2010 Sep 01; 50