RT Journal Article
SR Electronic
T1 Cutting Edges
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 305
OP 315
DO 10.2501/S0021849910091464
VO 50
IS 3
A1 Stephen D. Rappaport
YR 2010
UL http://www.journalofadvertisingresearch.com/content/50/3/305.abstract
AB