TY - JOUR T1 - Cutting Edges JF - Journal of Advertising Research JO - J Advert Res SP - 305 LP - 315 DO - 10.2501/S0021849910091464 VL - 50 IS - 3 AU - Stephen D. Rappaport Y1 - 2010/09/01 UR - http://www.journalofadvertisingresearch.com/content/50/3/305.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -