PT  - JOURNAL ARTICLE
AU  - Theresa Treutler
AU  - Brian Levine
AU  - Carl D. Marci
TI  - Biometrics and Multi-Platform Messaging
AID  - 10.2501/S0021849910091415
DP  - 2010 Sep 01
TA  - Journal of Advertising Research
PG  - 243--249
VI  - 50
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/50/3/243.short
4100  - http://www.journalofadvertisingresearch.com/content/50/3/243.full
SO  - J Advert Res2010 Sep 01; 50