RT Journal Article
SR Electronic
T1 Listening Solutions
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 197
OP 213
DO 10.2501/S00218491009135X
VO 50
IS 2
A1 Stephen D. Rappaport
YR 2010
UL http://www.journalofadvertisingresearch.com/content/50/2/197.abstract
AB