RT Journal Article
SR Electronic
T1 The March toward Quality
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 120
OP 124
DO 10.2501/S0021849910091282
VO 50
IS 2
A1 Ray Pettit
YR 2010
UL http://www.journalofadvertisingresearch.com/content/50/2/120.abstract
AB