RT Journal Article
SR Electronic
T1 What Behavioral Economics Can Teach Marketing Research
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 114
OP 117
DO 10.2501/S0021849910091269
VO 50
IS 2
A1 Joel Rubinson
YR 2010
UL http://www.journalofadvertisingresearch.com/content/50/2/114.abstract
AB