RT Journal Article SR Electronic T1 The Power of Television in a Digital Age JF Journal of Advertising Research JO J Advert Res FD WARC SP 109 OP 110 DO 10.2501/S0021849910091245 VO 50 IS 2 A1 Geoffrey Precourt YR 2010 UL http://www.journalofadvertisingresearch.com/content/50/2/109.abstract AB