RT Journal Article
SR Electronic
T1 Media: No Longer the Caboose
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 8
OP 9
DO 10.2501/S0021849910091117
VO 50
IS 1
A1 Joel Rubinson
YR 2010
UL http://www.journalofadvertisingresearch.com/content/50/1/8.abstract
AB