PT - JOURNAL ARTICLE AU - Joel Rubinson TI - Media: No Longer the Caboose AID - 10.2501/S0021849910091117 DP - 2010 Mar 01 TA - Journal of Advertising Research PG - 8--9 VI - 50 IP - 1 4099 - http://www.journalofadvertisingresearch.com/content/50/1/8.short 4100 - http://www.journalofadvertisingresearch.com/content/50/1/8.full SO - J Advert Res2010 Mar 01; 50