TY - JOUR T1 - Be Part of a Modern Classic JF - Journal of Advertising Research JO - J Advert Res SP - 107 LP - 107 DO - 10.2501/S0021849910091233 VL - 50 IS - 1 AU - Douglas West Y1 - 2010/03/01 UR - http://www.journalofadvertisingresearch.com/content/50/1/107.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -