RT Journal Article SR Electronic T1 Be Part of a Modern Classic JF Journal of Advertising Research JO J Advert Res FD WARC SP 107 OP 107 DO 10.2501/S0021849910091233 VO 50 IS 1 A1 Douglas West YR 2010 UL http://www.journalofadvertisingresearch.com/content/50/1/107.abstract AB