RT Journal Article
SR Electronic
T1 How More Precise Magazine Inputs Can Improve Media Mix Modeling
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 10
OP 15
DO 10.2501/S0021849910091129
VO 50
IS 1
A1 Collins, James
A1 Dixon, David
A1 Eadie, Wayne
A1 Reggimenti, Mark
A1 Shiffman, David
A1 Soukhareva, Julia
A1 Vogel, Judy
A1 Ware, Britta
YR 2010
UL http://www.journalofadvertisingresearch.com/content/50/1/10.abstract
AB