TY - JOUR T1 - How More Precise Magazine Inputs Can Improve Media Mix Modeling JF - Journal of Advertising Research JO - J Advert Res SP - 10 LP - 15 DO - 10.2501/S0021849910091129 VL - 50 IS - 1 AU - James Collins AU - David Dixon AU - Wayne Eadie AU - Mark Reggimenti AU - David Shiffman AU - Julia Soukhareva AU - Judy Vogel AU - Britta Ware Y1 - 2010/03/01 UR - http://www.journalofadvertisingresearch.com/content/50/1/10.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -