PT  - JOURNAL ARTICLE
AU  - Collins, James
AU  - Dixon, David
AU  - Eadie, Wayne
AU  - Reggimenti, Mark
AU  - Shiffman, David
AU  - Soukhareva, Julia
AU  - Vogel, Judy
AU  - Ware, Britta
TI  - How More Precise Magazine Inputs Can Improve Media Mix Modeling
AID  - 10.2501/S0021849910091129
DP  - 2010 Mar 01
TA  - Journal of Advertising Research
PG  - 10--15
VI  - 50
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/50/1/10.short
4100  - http://www.journalofadvertisingresearch.com/content/50/1/10.full
SO  - J Advert Res2010 Mar 01; 50