PT - JOURNAL ARTICLE AU - Collins, James AU - Dixon, David AU - Eadie, Wayne AU - Reggimenti, Mark AU - Shiffman, David AU - Soukhareva, Julia AU - Vogel, Judy AU - Ware, Britta TI - How More Precise Magazine Inputs Can Improve Media Mix Modeling AID - 10.2501/S0021849910091129 DP - 2010 Mar 01 TA - Journal of Advertising Research PG - 10--15 VI - 50 IP - 1 4099 - http://www.journalofadvertisingresearch.com/content/50/1/10.short 4100 - http://www.journalofadvertisingresearch.com/content/50/1/10.full SO - J Advert Res2010 Mar 01; 50