PT  - JOURNAL ARTICLE
AU  - Benjamin Edelman
TI  - Who Owns Metrics?
AID  - 10.2501/S0021849909091028
DP  - 2009 Dec 01
TA  - Journal of Advertising Research
PG  - 401--403
VI  - 49
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/49/4/401.short
4100  - http://www.journalofadvertisingresearch.com/content/49/4/401.full
SO  - J Advert Res2009 Dec 01; 49