TY - JOUR T1 - Getting Metrics Right JF - Journal of Advertising Research JO - J Advert Res SP - 395 LP - 396 DO - 10.2501/S0021849909091004 VL - 49 IS - 4 AU - Geoffrey Precourt Y1 - 2009/12/01 UR - http://www.journalofadvertisingresearch.com/content/49/4/395.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -