RT Journal Article
SR Electronic
T1 Now. Or Never
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 263
OP 265
DO 10.2501/S0021849909090448
VO 49
IS 3
A1 Alan Wurtzel
YR 2009
UL http://www.journalofadvertisingresearch.com/content/49/3/263.abstract
AB