RT Journal Article
SR Electronic
T1 The Innovation Issue
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 253
OP 255
DO 10.2501/S0021849909090527
VO 49
IS 3
A1 Geoffrey Precourt
YR 2009
UL http://www.journalofadvertisingresearch.com/content/49/3/253.abstract
AB