%0 Journal Article %A Byron Sharp %A Yoram (Jerry) Wind %T Today's Advertising Laws: Will They Survive the Digital Revolution? %D 2009 %R 10.2501/S002184990909014X %J Journal of Advertising Research %P 120-126 %V 49 %N 2 %X Even advertising has scientific laws, empirical patterns that generalize across a wide range of known conditions. These empirical generalizations provide us with benchmarks, predictions, and valuable insights into how the digital revolution may affect advertising. More than ever we need systematic research to understand the generalizability of our research findings. %U https://www.journalofadvertisingresearch.com/content/jadvertres/49/2/120.full.pdf