PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - Why Empirical Generalizations Matter
AID  - 10.2501/S0021849909090382
DP  - 2009 Jun 01
TA  - Journal of Advertising Research
PG  - 113--114
VI  - 49
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/49/2/113.short
4100  - http://www.journalofadvertisingresearch.com/content/49/2/113.full
SO  - J Advert Res2009 Jun 01; 49