TY - JOUR T1 - “Some Assembly Required”: Comparing Disclaimers in Children's TV Advertising in Turkey and the United States JF - Journal of Advertising Research JO - J Advert Res SP - 93 LP - 103 DO - 10.2501/S0021849909090023 VL - 49 IS - 1 AU - Aysen Bakir Y1 - 2009/03/01 UR - http://www.journalofadvertisingresearch.com/content/49/1/93.abstract N2 - Disclaimers in advertisements might strongly influence how advertising is produced and presented to the public. Examining how marketers use such disclaimers in different countries is an important part of understanding how advertising reaches out to children. To date, studies of disclaimers with respect to children have only focused on U.S. advertising. This study examines differences in how disclaimers are used in both Turkish and U.S. children's television commercials. ER -