RT Journal Article SR Electronic T1 “Some Assembly Required”: Comparing Disclaimers in Children's TV Advertising in Turkey and the United States JF Journal of Advertising Research JO J Advert Res FD WARC SP 93 OP 103 DO 10.2501/S0021849909090023 VO 49 IS 1 A1 Aysen Bakir YR 2009 UL http://www.journalofadvertisingresearch.com/content/49/1/93.abstract AB Disclaimers in advertisements might strongly influence how advertising is produced and presented to the public. Examining how marketers use such disclaimers in different countries is an important part of understanding how advertising reaches out to children. To date, studies of disclaimers with respect to children have only focused on U.S. advertising. This study examines differences in how disclaimers are used in both Turkish and U.S. children's television commercials.