RT Journal Article
SR Electronic
T1 The New Marketing Research Imperative: It's about Learning
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 7
OP 9
DO 10.2501/S0021849909090114
VO 49
IS 1
A1 Joel Rubinson
YR 2009
UL http://www.journalofadvertisingresearch.com/content/49/1/7.abstract
AB