TY - JOUR T1 - The New Marketing Research Imperative: It's about Learning JF - Journal of Advertising Research JO - J Advert Res SP - 7 LP - 9 DO - 10.2501/S0021849909090114 VL - 49 IS - 1 AU - Joel Rubinson Y1 - 2009/03/01 UR - http://www.journalofadvertisingresearch.com/content/49/1/7.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -