PT  - JOURNAL ARTICLE
AU  - Joe Laszlo
AU  - IAB Mobile Advertising Committee
TI  - The New Unwired World: An IAB Status Report on Mobile Advertising
AID  - 10.2501/S0021849909090035
DP  - 2009 Mar 01
TA  - Journal of Advertising Research
PG  - 27--43
VI  - 49
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/49/1/27.short
4100  - http://www.journalofadvertisingresearch.com/content/49/1/27.full
SO  - J Advert Res2009 Mar 01; 49
AB  - Mobile advertising is one of the most exciting new frontiers in interactive advertising in the United States. As the internet is reinvented on mobile devices—smaller, more personal and personalized, ubiquitously accessible—established forms of interactive advertising will also evolve as they migrate from PCs to mobile devices. This study offers a guide to this emerging platform in the United States. It was compiled by the author with input from the Interactive Advertising Bureau Mobile Advertising Committee, a group including more than 100 agencies, advertisers, and media companies committed to making mobile a more efficient and effective platform.