RT Journal Article
SR Electronic
T1 From Politics to Marketing: An Emotional Framework for Advertising
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 10
OP 11
DO 10.2501/S0021849909090084
VO 49
IS 1
A1 Raymond Pettit
YR 2009
UL http://www.journalofadvertisingresearch.com/content/49/1/10.abstract
AB