TY - JOUR T1 - From Politics to Marketing: An Emotional Framework for Advertising JF - Journal of Advertising Research JO - J Advert Res SP - 10 LP - 11 DO - 10.2501/S0021849909090084 VL - 49 IS - 1 AU - Raymond Pettit Y1 - 2009/03/01 UR - http://www.journalofadvertisingresearch.com/content/49/1/10.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -