TY - JOUR T1 - The Promise of Mobile JF - Journal of Advertising Research JO - J Advert Res SP - 1 LP - 2 DO - 10.2501/S0021849909090126 VL - 49 IS - 1 AU - Geoffrey Precourt Y1 - 2009/03/01 UR - http://www.journalofadvertisingresearch.com/content/49/1/1.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -