TY - JOUR T1 - How Public Service Advertising Works JF - Journal of Advertising Research JO - J Advert Res SP - 591 LP - 592 DO - 10.2501/S0021849908080604 VL - 48 IS - 4 AU - Ruth Wooden Y1 - 2008/12/01 UR - http://www.journalofadvertisingresearch.com/content/48/4/591.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -