PT  - JOURNAL ARTICLE
AU  - Ruth Wooden
TI  - How Public Service Advertising Works
AID  - 10.2501/S0021849908080604
DP  - 2008 Dec 01
TA  - Journal of Advertising Research
PG  - 591--592
VI  - 48
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/48/4/591.short
4100  - http://www.journalofadvertisingresearch.com/content/48/4/591.full
SO  - J Advert Res2008 Dec 01; 48