RT Journal Article SR Electronic T1 The Logic of Chopsticks JF Journal of Advertising Research JO J Advert Res FD WARC SP 481 OP 483 DO 10.2501/S0021849908080616 VO 48 IS 4 A1 Jing Wang YR 2008 UL http://www.journalofadvertisingresearch.com/content/48/4/481.abstract AB