RT Journal Article
SR Electronic
T1 Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 473
OP 474
DO 10.2501/S0021849908080495
VO 48
IS 3
A1 Joel Rubinson
YR 2008
UL http://www.journalofadvertisingresearch.com/content/48/3/473.abstract
AB