TY - JOUR T1 - Marketing in the Era of Long-Tail Media JF - Journal of Advertising Research JO - J Advert Res SP - 301 LP - 302 DO - 10.2501/S0021849908080355 VL - 48 IS - 3 AU - Joel Rubinson Y1 - 2008/09/01 UR - http://www.journalofadvertisingresearch.com/content/48/3/301.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -