TY - JOUR T1 - Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart JF - Journal of Advertising Research JO - J Advert Res SP - 297 LP - 298 DO - 10.2501/S0021849908080343 VL - 48 IS - 2 AU - Mike Cooke Y1 - 2008/06/01 UR - http://www.journalofadvertisingresearch.com/content/48/2/297.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -