TY - JOUR T1 - Television Advertising in the Arab World: A Status Report JF - Journal of Advertising Research JO - J Advert Res SP - 215 LP - 223 DO - 10.2501/S0021849908080252 VL - 48 IS - 2 AU - Morris Kalliny AU - Grace Dagher AU - Michael S. Minor AU - Gilberto De Los Santos Y1 - 2008/06/01 UR - http://www.journalofadvertisingresearch.com/content/48/2/215.abstract N2 - This article reviews the current status of advertising in the Arab world with special attention given to television advertising. After providing a review of the literature and the status of television advertising, we provide the results of a content analysis dealing with various cultural values used in television advertising in various countries in the Arab world. This article points out that the potential for television advertising is enormous due to the proliferation of satellite television across the Arab world. This study finds that despite the common belief that the Arab world is vastly different from the United States, there are some similarities between the two in television advertising. ER -