RT Journal Article
SR Electronic
T1 Multicultural Marketing and the Reasons Why
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 173
OP 176
DO 10.2501/S0021849908080203
VO 48
IS 2
A1 Felipe Korzenny
YR 2008
UL http://www.journalofadvertisingresearch.com/content/48/2/173.abstract
AB