PT  - JOURNAL ARTICLE
AU  - Felipe Korzenny
TI  - Multicultural Marketing and the Reasons Why
AID  - 10.2501/S0021849908080203
DP  - 2008 Jun 01
TA  - Journal of Advertising Research
PG  - 173--176
VI  - 48
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/48/2/173.short
4100  - http://www.journalofadvertisingresearch.com/content/48/2/173.full
SO  - J Advert Res2008 Jun 01; 48